Examples of people-powered work approaches include:
- Crowd-sourced strategies as in the case of Restless Development or Amnesty International
- Co-creation of campaigns like Greenpeace’s Detox campaign or 38 Degrees’ Save Our Forests campaign
- Volunteers contributing micro tasks as exemplified by the Haiti Crisis Map and FixMyStreet
Accountability, understood as an active and positive stakeholder relationship management with a focus on achieving the shared mission (not short term gains) – is a key strategic competence to reap full benefits of the new engagement model. Stakeholders look for more information; communicate faster; move in and out of issues; contribute more actively; and also demand a greater say in how things are run. The boundaries between organisations and their supporters, members and partners become increasingly fluid. This is not an easy constellation to manage. But CSOs whose strategies are built around mass people engagement, understand that it is these relationships which are absolutely strategic to success.